Christmas is brighter when we give

Somewhere this Christmas, a child makes a quiet wish not for something extraordinary, but for care, warmth, and a reason to believe that tomorrow can be brighter.

Christmas is a season of kindness and hope, a time when even the smallest gesture can mean the world to a child. This year, during the holiday season, we chose to turn these values into action by supporting children across Armenia.

We were honored to stand alongside the Children of Armenia Fund (COAF) and take part in an initiative that brought joy and care to children who need it most.

 Why COAF

For more than two decades, COAF has been creating lasting change in rural Armenia by addressing the real needs of children and families. Through education, healthcare, and community development programs, COAF supports children’s emotional, social, and developmental well-being, helping them grow with confidence and hope.

 What We Did This Christmas

This year, our support was directed to the village of Hatsik in the Armavir province, where a COAF Child and Family Center provides essential care for local children aged 3 to 6.

The center supports children who benefit from speech therapy, psychological support, and early developmental services. Understanding how important this environment is for both children and families, our team visited the center to spend time with the children and bring a little extra warmth to their Christmas season.

During our visit, all children attending the center received Christmas gifts, creating moments of joy, excitement, and celebration moments we were grateful to share together.

For many children, Christmas is not about the gifts themselves, but about feeling noticed, supported, and cared for. Seeing the children’s smiles, excitement, and happiness during our visit reminded us how powerful simple acts of kindness can be.

Experiences like this remind us that meaningful impact comes from presence, care, and continued responsibility.

We are grateful to for their partnership, 

Wishing everyone a season filled with warmth, kindness, and hope.